Results Management Group Our idea can turn the world around!
Database Services Marketing Research Services Marketing Consulting Services Hotel/Hospital Loyalty Membership Programme
Our Company Background •
Establishment – Results Management Group, Ltd. was established in 14th of January 2001 by Charkorn Tayapiwatana – Its affiliated companies included Thailandhealthcenter.com, Research In Motion Co., Ltd.; True Elite Co., Ltd.; I Medical Tourism Co., Ltd.
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Our Key Strengths – Own more than half of Thai population database, now RMG operating 23 Million lists (Marketable) of Thai population (Total of 45 Millions Marketable) – Largest database in Thailand • • • • •
BBL operates about 10 million customers KBank operates about 7 million customers KTC operates about 1.8 million customers Citibank (Thailand) operates about 1.2 million customers Generali (Thailand) operates about 1 million customers
Results Management Group
Our Business Key Competencies •
CAPABILITIES – OTB (Out of The Box) Data Relation e.g. generate Zodiac from their birth year, classifying 16 digits credit card into card issuers and card type, classifying 13 identification card into their relative birth place, address, and able to mapping all relatives from their first 11 digits, transposing the birthdates into 12-year-cycle and selling the products accordingly. – Data enhancement and enrichment, since we have more than 1 data warehouses, one of our key capability is to link and find creative data relation that match with client’s business and products
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TOOLS in ours creative hands – MS Access, MySQL, SQL Server, MS Excel, however, we believe that the key success of database management is pertaining to intelligence of data miners not the program themselves. – CONTRACTS we ever sign with insurance industries are embedded below
Results Management Group
Successful 1on1 (TQM Broker)
“The biggest insurance brokerage in Thailand (>2,000 seats), TQM growing its automobile insurance market share at >25% as a brokerage company via our database support” Results Management Group
Successful 1on1 (Generali) Million Baht
Focus on Sales Agent, however, 86.8% AIA is the leader growth and it is difficult to compete with
It could be proven that “We are one part of our client success”
78.5% growth
Focus on 1 On 1 direct marketing, which Results Management Group is one of Major ‘Leads’ Provision
Results Management Group
Successful 1on1 (Autohaus Bawaria)
From our intelligent data mapping and data relation, we extract BMW Owners who live besides Rama III road and send them brochure and DM about after-sale service for BMW Owners
Results Management Group
“We provided ABC the targeted leads, the number of customers come to service center increase significantly.”
Successful 1on1 (Magnolia Project)
“For Magnolia Project, we provide in-depth personal profile, lifestyle, and contact details to our client” Results Management Group
Why do we exist? • We have passion in all we do and we won’t do it otherwise!!! We believed to provide client the ‘Total Business Intelligence Solution’ and endeavoring our clients into new competitive terrain (Blue Ocean). With our data analytics skills synchronized with up-
to-date market information, our client will get ‘Total Business Intelligence Solution’ according to clients’ needs & specifications as well as to ethically provide the most possible deepest information available in the market.
Results Management Group
What are data treasures we have? Demographic/ Geographic
Contact(s)
Specific Data
Automobile Owners
Justification owner, Current Owner, Automobile in details
Credit Card Holders
Card Issuers, Credit Limit, Card Type
Social Security Membership
Current Company Work For
Thailand Registered Companies
Registered Number, Type of Business
Job Application
In-Depth Demographic Details
Membership
Place of Membership, Type of Membership
Foreigners
Country of Origin, Company they work for
Consumer Electric
Product Purchase, Place of Purchase, Amount of Purchase
Database
Results Management Group
What are our services? • We use the most advance data analytic tools to enhance client’s business performance in the following ways: Direct Marketing Consulting Services Data Enrichment & Data Mapping Data Cleansing & Data Modeling & Data Mining Lead Supply & Label Printing Service Telemarketing > 5,000,000 records Direct Mail > 15,000,000 records E-mail > 7,000,000 records
Results Management Group
What customer will get from us? • Our business intelligence solution can provide customers with unique answers in the following ways: ‘Targeted Customer Acquisition’ which enable client to create higher customer acquisition opportunity Assist client to locate both existing and potential customers more effectively with our precise & up-to-date database Enrich existing client’s database via our data cleansing and data mapping tools Assist client in conducting customer database modeling with our ‘state-of-the-art’ data analytic instruments
Results Management Group
We also have “Consumer Research Service”
• We also have ‘Consumer Research Service’ which we call ‘Primary Data Department’. This is to support the Database Analysis (2nd data) about ‘Why’ and ‘How’ questions. The following are our research services: Qualitative Research: both Focus Group and In-Depth Quantitative Research Customer Satisfaction Research
Market Study Research which provided market insights for client Specific Need Study and Product Tests Market Segmentation: Geographic/Demographic/Psychographic/Technographic/Firmographic Observation Research Mystery Shopping Research (Most innovated Hidden Camcorder Technology) Behavioral Observation
Results Management Group
Clients Whose Trust We Cherish… Advertising Agency
Real Estates
Insurance Broker
Hotel & Accommodations
Automobiles
Consultancy
Spa & Fitness
Results Management Group
Contact Us 369/73 Soi Jaroengrung 107, Jaroengrung Rd. , Bangkholaem, BKK 10120 Thailand E-Mail:
[email protected] www.rmg.co.th Charkorn Tayapiwatana +66 (0) 81-802-8024 Results Management Group
